Featured Media
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From Fired to Fortune
Aon at the Top Podcast
In this episode of Aon at the Top, Nicole Ward sits down with powerhouse CFO and board member Brenda Morris, a dynamic finance executive with over 35 years of experience across retail, wellness, manufacturing, and technology. Currently serving on the boards of Boot Barn, Xponential Fitness, and iHerb, Brenda shares her unconventional journey from aspiring flight attendant to C-suite executive.
Conversation & Features
Supply Chain Innovation
Brenda Morris, CPA, CGMA, the CFO of 5.11 Tactical, shares how her company is working to infuse agility and innovation -- and enhance visibility -- along the supply chain.
Automating the Accounting Department
In this interview with Retail Financial Consultant and Board of Directors for Boot Barn and Duluth Trading Company, Brenda Morris, we uncover ways to be a strategic partner with management, while avoiding some of the spikes in the accounting cycle and keeping up morale.
Going Beyond the Annual Review
Journal of Accountancy Interview Topic: Going Beyond the Annual Review with Brenda Morris
Scenario Planning and Risk
Journal of Accountancy Interview Topic: Scenario Planning and Risk
Other Appearances
Kaplan Financial Education: The Modern CFO: Skills, Strategy, and Personal Brand
Brenda Morris shares how CPAs can shift from tactical accounting to strategic CFO leadership by building competency plans, strengthening influence skills, leveraging innovation, and using personal branding and cross-functional alignment to gain executive impact.
AICPA CFO Conference: Strategic Career Progression Planning - Design Your Best Life!!
Facilitated a session to help you design and build a plan for Strategic Career Progression to enhance your happiness and fulfillment in all aspects of your life. If you are discerning what to do with the rest of your career, know this is a lifelong journey - the goal is to help you enjoy all phases of it now and in the future. In this session you will get the framework for your life plan design: What’s next? Do you want to grow and add more value in your current organization? Are you a strong leader looking for a new company to inspire and guide? Are you ready to leverage your valuable experience? Looking for a new role? Looking to find a board seat? No matter what you are looking to do a detailed plan to address all the angles is helpful. This roundtable workshop format is geared to help professionals like yourself design and implement a strategic career plan to find opportunities that match your experience, training, interests, and current life-stage values and a dynamic road map forward. Join us and let the fun begin!
vYve: Land a Seat at the Table
vYve's session with Brenda Morris on How to Join a Board and land a seat at the table!!
Deloitte Consumer Forum: Will registers be ringing? Panelist
Panelist for Deloitte's Consumer Forum, a panel of retail leaders discussing insights from the Annual Retail Holiday Survey and a panel discussion on hot topics with board members of leading retail and consumer companies.
NACM Western Credit Conference: Designing a Transformational Future for You and Your Organizations!
Key Note Speaker for NACM. Session focuses:
*Transforming and optimizing YOU.
*Tactical strategies to transform your role in your organization.
*Bringing it all together with how to design a transformational future for yourself and your companies.
AICPA CFO Conference: Navigating the Initial 100 Days: Strategies for Success in the Role of CFO/CAO & The Evolving CFO: Charting a Course to Board Leadership
The C-Suite perspective serves as the foundation of every session, where we will examine the hot-button issues of today and what’s coming down the line in the future. You’ll leave with a thoughtful course of action, one that will lead to success for your organization in the years ahead.
During the 2024 CFO Conference, we will provide you with insights on the profound changes shaping the world today, insights into what tomorrow will hold and how you can respond as a leader with better, more strategic decisions.
Deloitte: Fall 2023 National Board-Ready Program
Finding the right fit - A panel of experienced board members will share their insights and perspectives on securing your first board seat. The panel will discuss their personal experiences and the dynamic relationships amongst the C-suite and the board and offer tips for settling into your first board role.
WUNDER
Becoming a Power Player: How to Break Down Silos, Effectively Lead Your Team, and Secure a Seat on a Board
We tend to focus much of our professional growth discussions around folks just starting their career or those who are in middle management looking to get to the next level. What about the executives who are looking for their next opportunity to grow and evolve in their career? As leaders at major companies, executives have worked tirelessly to effectively break down silos of communication, motivate teams to perform exceptionally, and set a new standard for what it means to be a “power player”. Then what? How can leaders best position themselves to be a part of a board? In this session you’ll hear from executives who have successfully led and inspired their teams for years and have been given the opportunity to sit on a board. Learn how to craft the best presentations for your board to see and celebrate your success and ultimately position yourself to join their ranks.
UCI Audit Committee Summit 2022
Speaker / Panelist: The Audit Committee Agenda for 2023 - The Summit brings relevant and knowledgeable government representatives and key business leaders to provide reliable up-to-date information regarding important changes and decisions being considered by the SEC, PCAOB and other rule-making bodies.
Deloitte Webinar: Achieving Career Happiness: Key Tips and Lessons Learned
Join us for a candid discussion with our client, Brenda Morris. Brenda is a Director at Boot Barn, Xponential Fitness, Duluth, and iHerb. She will share her strategies to achieve happiness in her career and lessons learned along the way.
CONNECT Midmarket CFO Conference 2016
Moderator / Panelist - Banking, Private Equity & Financing Strategies: Opportunities for CFOs - an impressive and experienced panel of financial professionals provided an update on the financing markets, lending and investors for participant companies. Current and up-to-date information was provided on how companies are funding operations and growth from the experts. Discussed creative ways to find funding they may not have known about or may not have understood. Taught how to build relationships that will allow the ability to weather most any circumstances in an organizations.
AICPA CFO Conference 2015
Speaker - Global Business Trends & Best Practices
Panelist - CFO Hot Topics
Moderator - Banking, Private Equity & Financing Strategies: Opportunities for CFOs
CFO Thought Leader Podcast
Positive Energy-A Prescription for the Cheerless CFO What if CFOs were largely known for their positive energy? Join us as Brenda reveals her CFO mind-set as well as the energetic personality that has propelled her finance leadership and advanced her into the CFO office at six different companies.
AICPA CFO Conference 2014
Speaker - Global Business Trends & Best Practices Panelist - CFO Hot Topics
Host Analytics
Referral Partner - Host Analytics is a leader in cloud financial applications including planning, consolidation, reporting and analytics.
AICPA CFO Conference
Panelist & Moderator - Business Lending Strategies
Panelist - CFO Hot Topics
Journal of Accountancy Article
CFO round table: Managing uncertainty - More finance chiefs are helping shape strategy
AICPA CFO Conference
Speaker - The IPO Journey Panelist & Moderator - Business Lending Strategies
Panelist - CFO Hot Topics
CGMA Magazine Article
With middle-class consumers soon to number in the billions, vast new global markets are opening up. Yet the big opportunities are balanced by economic turmoil, disruptive technologies and regulatory flux. CGMA Magazine explores how management accountants can add sustainable value at a time when business as usual is not an option.
CGMA Magazine Article
A transformative year: Technology, everywhereEditor’s note: This is a Web-exclusive sidebar to “A transformative year”
AICPA Controller's Conference
Key Note Speaker - The Changing Role of Finance
AICPA CFO Conference
Speaker - Enterprise Risk Management - A CFO Perspective
Panelist & Moderator - Funding Sources
Panelist - CFO Hot Topics
AICPA CFO Conference
Speaker & Panelist
AICPA CFO Conference
Speaker & Panelist
AICPA Controller's Conference
The IPO Journey: A Success Story
AICPA Controller's Conference
Key Note Speaker: Innovating to Compete: Building the Better Bottom Line
News/Article
PODCAST: CFO Thought Leader
Positive Energy: A Prescription for the Cheerless CFO
What if CFOs were largely known for their positive energy? Join us as Brenda reveals her CFO mind-set as well as the energetic personality that has propelled her finance leadership and advanced her into the CFO office at six different companies.
